Washington, D.C. June 26, 2008 – Sesame Workshop the nonprofit organization behind Sesame Street , and the USO (United Service Organizations) today announced The Sesame Street Experience for Military Families: a free traveling tour to military installations across the country. The tour, produced by VEE Corporation, is part of Sesame Workshop’s Talk, Listen, Connect initiative, a military outreach program which launched in 2006. The initiative provides support and offers significant resources for military families with young children experiencing the effects of deployment, multiple deployments or when a parent returns home changed due to a combat related injury. Military families who attend the experience will see a live character performance and receive giveaways and outreach materials from Talk, Listen, Connect and other partners.

The tour officially kicks off on July 8 at Marine Corps Air Ground Combat Center 29 Palms in California and will visit 43 installations across the country. The announcement was made by Gary E. Knell, President and CEO of Sesame Workshop, Edward A. Powell, President and CEO of USO World Headquarters, Leslye A. Arsht, Deputy Under Secretary of Defense for Military Community and Family Policy and Sesame Street’s Elmo, Rosita and Grover at the Reserve Officers Association (RSO). For up-to-date tour information and schedule, please visit www.sesamestreet.org/tlc.

“The Sesame Street Experience for Military Families brings the Talk, Listen, Connect DVD and materials to life, and directly to the families who face the challenges of military life each day,” said Gary E. Knell, President and CEO, Sesame Workshop. “Our partnership with the USO further extends this initiative, visiting installations across the nation, to help these families bond through emotionally difficult times, by providing an educational and entertaining show and other outreach activities they can share.”

“This is a terrific, ground-breaking new program for military families,” said Edward A. Powell, President and CEO of USO World Headquarters. “Our partnership with Sesame Workshop on Talk, Listen, Connect has been a great success and The Sesame Street Experience is a creative new way to deliver even more morale-boosting services and programs to our troops and their families.”

TOUR SCHEDULE:

Tour dates subject to change. Please visit www.sesamestreet.org/tlc for the most up-to-date tour information.
Outreach materials for The Sesame Street Experience for Military Families are being provided by: Sesame Workshop, the USO, Military OneSource, TriWest Healthcare Alliance, Military Child Education Coalition and the National Military Family Association. Additionally, Worlds of Discovery (SeaWorld, Busch Gardens, Sesame Place) and Beaches Luxury Included® Family Resorts will be offering special discounts for promotional rates for military families.

Talk, Listen, Connect: Deployments, Homecomings, Changes, is a bilingual (English/Spanish) multimedia outreach kit that features the Muppets from Sesame Street and consists of DVDs and print materials for children, parents and caregivers; and American Greetings postcards for families to stay connected. Sesame Workshop has produced and is distributing 500,000 kits at no cost to individual families, schools, child care programs, family support programs, hospitals, rehabilitation centers and other organizations serving the needs of military families. The kits are being distributed with the help of Military OneSource, the New York State Office of Mental Health (NYSOMH), the USO, the Military Child Education Coalition (MCEC) and other partners. Special emphasis of distribution is on reaching families of the National Guard and Reserves. The kit materials are available online at www.sesamestreet.org/tlc, where streaming video is being provided by the Office of the Assistant Secretary of Defense for Military Community and Family Policy, allowing families everywhere to view the videos and download the information.

Major support for Talk, Listen, Connect provided in part by: Office of the Assistant Secretary of Defense for Health Affairs, Military OneSource, Wal-Mart Foundation and American Greetings Corporation; and additional support from the New York State Office of Mental Health (NYSOMH), the USO, Military Child Education Coalition (MCEC) and Joseph Drown Foundation.

About Sesame Workshop:
Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop’s educational research and creative content for children around the world. Learn more at www.sesameworkshop.org.

About the USO:
The USO (United Service Organizations) provides morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems, Blackwater Worldwide, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, S & K Sales Co., and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO. For more information, please visit our Web site at www.uso.org.

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